In this era of the pandemic, online businesses with the right target markets are thriving. They focus on what people need when they are in their homes, which is where they stay most of the time right now.
Expect the “new normal” to be the dominant culture in the months to come. Aside from stay at home needs, also the added anticipation of social distancing and health/sanitation concerns.
Where do online entrepreneurs with the added quench for creativity fit into the picture? There are a number of businesses that not only monetize and address the realities of the “new normal” but also release the passions and artistry of their owners.
There have been studies that show people are willing to spend on someone or something that they love dearly. And they do not scrutinize every dollar that they spend on that cherished someone or something.
It’s either your special someone, your babies, or your pets. We are going to focus on the pet drop shipping business.
Many people love their pets more than human beings. It’s a good niche that a creative business person can go into because pet lovers are always trying to discover new pet food, comfort oils, grooming accessories, toys, kennels, and collars.
And the entrepreneur doesn’t have to worry about inventory because in dropshipping, all the stocks are with the suppliers. You don’t have to allot space in your house or office for the pet supplies.
Another reality going for the pet drop shipping business is that most people will spend more time in their homes – thus, more bonding hours with their pets.
The creative entrepreneur who commits to a pet dropshipping business has his hands full. He has a say in the layout and theme of the online store. He also has control over the arrangement of the online shelves.
He has also to be creative with the description of the products in the pet dropshipping business. Words that will entice pet lovers to purchase online.
And there must absolutely be no typographical or grammatical errors in the descriptions. Studies have shown time and again that online stores with language errors have much lower sales than stores with perfect grammar.
Promotional ideas also keep the creative juices flowing for the owner of the pet dropshipping business site. Customers would always be happy with discounts. An idea that would help is to spin the wheel app, integrated into the site.
Before spinning the wheel, the customer is required to give his email address (for store newsletter purposes). On the wheel, there would be various discounts ranging from 5 to 20 percent (depending on where the ticker will stop) on a purchase of more than $100. Studies show that when customers get a 15 to 20 percent discount, they tend to purchase more. So, the wheel should be designed that there will be more random chances for the customer to win 15 to 20 percent discounts.
But what the customers don’t know is that the owner of the pet drop shipping business, in order to recoup sales after the hefty discounts, increased the prices of the pet products.
This is just one of the ideas. The creative owner for sure has other tricks up his sleeves.
The pet drop shipping business, in order to thrive, also needs great customer service. If the business expands, he might need an employee or two to handle the 24-hour customer support through phone or email. They will also work on answering inquiries on the social media platforms in which the pet dropshipping business has accounts. The customers will love your business for being attentive to their pets’ needs.